Artificial Intelligence and Sales Optimization in Marketplace: Strategies at AzuAgro SA
Abstract
The study presented focuses on the role of artificial intelligence in sales optimization at the agro-industrial company AzuAgro S.A., and its general objective is to analyze the strategic role of these technological applications in online sales optimization and the company's competitive differentiation through the Marketplace. Regarding the methodology, the work is guided by the positivist paradigm and adopts a mixed approach, with data collection and quantitative and qualitative analysis, to measure the impact of AI on sales and understand the perceptions of both customers and business owners.
Keywords: Artificial intelligence, Marketplace, Sales, Personalization, Digital commerce.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
La editorial "Universo Sur", de la Universidad de Cienfuegos, publica el contenido de la Revista Científica Agroecosistemas bajo una Licencia Creative Commons Atribución-NoComercial-SinDerivar 4.0 Internacional.
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