Proposal of strategic plan for EXPORTQUILSA S.A. enterprise 2024 – 2026

Abstract

Ecuador is a country highlighted internationally for the export of oil and non-oil products; Within the latter, aquaculture products and particularly shrimp production constitute an important pillar for the national economy, supported by productive and/or exporting companies located in the coastal zone. One of these companies is EXPORTQUILSA S.A, from the province of Guayas; where this research is carried out with a mixed approach and exploratory scope, which aims to prepare a strategic plan proposal for said company in the period 2024-2026. As a result, a plan was obtained based on innovative strategic planning tools which served as a basis for updating the internal and external diagnosis, identifying strengths, opportunities, weaknesses and threats, proposing generic strategies and establishing the main lines of action; to ensure the growth of the organization in the given period; In addition, the construct validity and internal consistency of the instrument applied to know the perception of managers and employees of the company EXPORTQUILSA S.A., on the topic investigated, were reaffirmed. Possibilities are also open for future research related to the topic, of undoubted importance for the shrimp producing and/or exporting sector in Ecuador.

Keywords: Shrimp, Export, Strategic planning, Production.